Build your campaign | SalesDriver

STEP 1 OF 3

What are we selling?

Be specific. A clear offer produces a stronger campaign.

Company name *

Company websiteFor the brief only. This page does not research your website.

Sender name *

Your SalesDriver plan

Offer name *

What do you help customers achieve? *Write one complete sentence as you would say it to a buyer.

What does the offer include? *

Pricing or pilot terms you want in the campaignOptional. Leave blank to keep pricing out of the messages.

STEP 2 OF 3

Write one campaign for one audience. You can create another brief for a different segment.

Target companies *

Decision-maker roles *

Target geography *

Company size

What problem would make them care? *Use a complete sentence. Describe the problem without assuming a specific prospect has it.

When is this offer relevant?A research filter, not a claim that every prospect is doing this.

Who should we exclude?

STEP 3 OF 3

Give us the difference, the evidence and one clear next step.

What makes your offer different? *Use a complete sentence and a concrete difference.

What proof can you use?Optional. Only include approved, supportable claims. No proof will be invented if you leave this blank.

What objection should the campaign address?

Your answer to that objectionIf supplied, this answer becomes the third email’s angle.

Writing tone

Campaign goal

Exact question to ask the buyerOptional. Otherwise we use a question based on the goal above.

Booking linkIncluded only when the goal is to book a call.

Language, claims or topics to avoidWe flag matching language in the drafts for your review.